Own your context. Rent the model.

AI is the engine.
You're the fuel.

The posts you write, the questions you ask, the things you buy and search for: AI learns from the record of people's lives. The people it learns from are rarely asked, and almost never get a cut. Your data should be yours.

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What's happening near you?

The data centers being built, the bills being written, and the people who represent you. Start with your ZIP.

We use your ZIP only for these lookups. It is not stored.

This is already happening.

Two examples, in the companies' own words.

Meta

In April 2025 Meta announced it would train its AI on public posts and comments shared by adults in the EU, and on people's questions to Meta AI.

Source: Meta, "Making AI Work Harder for Europeans", 14 April 2025.

LinkedIn

From 3 November 2025, LinkedIn began using some member data in Europe and other regions to train AI that generates content. Members who don't want that have to find and switch off a setting.

Source: LinkedIn Help, "Update to our Terms and data use".

The rule we want

The model is a commodity. What makes AI useful to you is your context: your days, your work, your health, your history. That part should stay yours, and nobody should train on it without asking.

The pledge

My life. My data.

  1. What I write, search, say and do is part of my life. The record of it should be mine.
  2. Ask me before you train AI on it, and take no for an answer.
  3. I'll back tools and laws that put people in charge of their own data.

Sign it with Personal Data Trust

The pledge lives at personaldatatrust.org, run by Personal Data Trust. It takes a few seconds: your first name and email.

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